Korn Ferry Mobile App Content: UX and Content Strategy

THE company:

Korn Ferry

WHAT I DID:

  • Mobile app copywriting

  • Product development

  • UX content and strategy


WHAT THEY NEEDED:

Korn Ferry Advance is a career management website and app for B2B/B2C users. One of the platform’s features is a self-guided L&D tool called Journeys; this specific Journey measures users’ learning agility.

WHAT I WROTE:

Korn Ferry Advance’s users were primarily early/mid-career, and engagement data showed they favored mobile apps over the desktop experience.

I developed an outline after working with subject matter experts, then wrote all copy and worked with UX designers on layouts.

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Mobile & InfographicsHester Aba