Korn Ferry Mobile App Content: Copywriting and UX Design

THE company:

Korn Ferry

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WHAT I DID:

• Copywriting for mobile apps

• Product development

• UX design

• Thought leadership research

WHAT THEY NEEDED:

Korn Ferry Advance is Korn Ferry’s B2B/B2C career management platform (desktop and mobile app). It features a tool called Journeys, which are user-guided paths of learning and professional development.

I worked with stakeholders, product managers, and the firm’s coaches to develop a Journey called the Impact of Coaching. Coaches are trained to provide additional insight into Korn Ferry tools, help users set goals and overcome challenges, and create personal success strategies.

WHAT I WROTE:

Engagement data showed that Korn Ferry Advance’s audience skewed younger and preferred to access the platform via the mobile app over their desktop/laptop.

This in mind, I developed copy and a layout that was concise, engaging, mobile-friendly, and focused on the benefits of coaches.