Korn Ferry Mobile App Content: UX Copywriting

THE company:

Korn Ferry

WHAT I DID:

  • Mobile app content writing

  • UX writing

  • Product development


WHAT THEY NEEDED:

Korn Ferry created a career management app for B2B and B2C audiences; one feature was called Journeys, which are user-guided paths of professional development.

I helped create the mobile-first content for the Journey that shows users how to improve their sales and communication skills.

WHAT I WROTE:

Learning and development content, especially for Millennial and Gen Z users, should be short and easily digestible to maximize retention and engagement.

My copy and layout reflect these users’ preferred methods of achieving growth.

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Mobile & InfographicsHester Aba