Korn Ferry Brief: 10 Reasons to Work with a Career Coach

THE CLIENT

Korn Ferry

WHAT I DID:

  • Content writing

  • Thought leadership brief

  • SEO keyword integration

WHAT THEY NEEDED:

Korn Ferry’s B2B and B2C career development platform focused on coaching as a path to professional growth. I felt that a listicle would be a simple and engaging approach to market this core feature.

WHAT I WROTE:

I highlighted 10 ways that working with a career coach can help achieve career goals.

WHAT I ACHIEVED:

This brief helped Korn Ferry better communicate the value in working with a coach to both users and corporate clients.

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