Headspace Brief: Prevention vs. Cure - The Costs Of Ignoring Employee Wellness

THE company:

Headspace

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WHAT I DID:

• Content writing and editing

• Mental health industry research

• Wellness thought leadership

WHAT THEY NEEDED:

Headspace, a mental health app, wanted to show companies how the cost of employee wellness programs is a small investment compared to the skyrocketing healthcare and organizational costs of disengaged workers.

WHAT I WROTE:

I collected industry, academic, and medically-accepted research that compared the manageable costs of corporate wellness programs with the bottom line drains of burned out staff and the corresponding increases of healthcare costs.

WHAT I ACHIEVED:

The popular wellness startup leveraged this brief to help launch their B2B strategy.