CallFire Press Release: “2017 Best Places to Work in Los Angeles” Award

THE company:

CallFire

WHAT I DID:

  • Press release writing

  • Content management system

  • Basic HTML

WHAT THEY NEEDED:

CallFire, a bulk calling and texting solutions provider, was voted one of the Best Places to Work in Los Angeles by the LA Business Journal.

They wanted to leverage this award to talk about their culture and brand.

WHAT I WROTE:

I said that a press release, hosted on the company site, along with social media posts and media outreach, could help leverage this distinction into more quality hires and potential new business opportunities.

WHAT I ACHIEVED:

I was CallFire’s first ever in-house copywriter and content marketing strategist, and this piece demonstrated the company’s focus on culture and internal/external marketing.

Screen Shot 2020-05-20 at 3.32.50 PM.png
Press ReleasesHester Aba