Cornerstone OnDemand LinkedInAds: Social Media Calendar

THE Company:

Cornerstone OnDemand

WHAT I DID:

  • Sponsored LinkedIn posts

  • Social media copy best practices

  • Calendar management for SMB team


WHAT THEY NEEDED:

The SMB team wanted to use targeted LinkedIn ads to increase marketing collateral downloads and generate leads.

WHAT I WROTE:

I integrated LinkedIn and demand generation best practices to write more engaging, CTA-focused LinkedIn posts. I also added tabs for each regional market the team was targeting.

WHAT I ACHIEVED:

These posts achieved:

  • 188% YOY increase in asset downloads

  • 84% reduction in customer acquisition costs

  • Boosted collaboration among managers

Screenshot - 2017 LinkedIn Sponsored Posts 2.PNG
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