Cornerstone Brief: True Cost of No Talent Management Strategy

THE company:

Cornerstone OnDemand

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WHAT I DID:

• Content writing

• Talent management research

• Product marketing brief

WHAT THEY NEEDED:

Stakeholders wanted to show leads and clients how not having a performance component in their talent management strategy will sink their bottom line.

WHAT I WROTE:

I wrote a marketing brief that leveraged industry research to show the drops in productivity and revenue that occur without an end-to-end approach to employee growth.

WHAT I ACHIEVED:

This was part of a three-part campaign which focused on showing the value of Cornerstone’s talent management system.