CallFire Infographic: Texting vs. Email/Calling

THE company:

CallFire

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WHAT I DID:

• Infographic copywriting

• B2C telecommunications research

• Content marketing strategy

WHAT THEY NEEDED:

CallFire, a B2B SaaS telecom solutions provider, wanted to show their customers how and why their texting is a more effective way to engage consumers than email is.

WHAT I WROTE:

An infographic is an easy way to visually communicate differences between two things; in this case, texting versus email.

I researched statistics about the effectiveness of texting versus email and calling in terms of customer engagement, then worked with graphic designers to create an easy-to-understand layout.