Cornerstone OnDemand eBook: How Stronger Talent Acquisition Drives Company Growth

THE company:

Cornerstone OnDemand

WHAT I DID:

  • eBook content writing

  • Enterprise/B2B workforce research

  • Social media copy

WHAT THEY NEEDED:

Stakeholders wanted to show clients how focusing on a more robust, strategic approach to talent acquisition drives growth.

WHAT I WROTE:

I worked with SMB, Enterprise, and vertical-specific marketing managers to show clients how integrating Cornerstone’s Recruiting, Onboarding, and Selection products into their existing tools can help acquire stronger talent and reduce their time to full productivity.

WHAT I ACHIEVED:

This served as a lead generation tool; I also wrote the LinkedIn and landing page copy.

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eBooks & White PapersHester Aba