Instacart - New Features for Churned Shoppers (GTM)

The Company:

INstacart


WHAT I DID:

  • Drafted GTM email + push announcing new time-saving features to woo back inactive shoppers

  • Worked with product and marketing managers, and content designers

WHAT THEY NEEDED:

Email + push aimed at churned shoppers that introduced 4 new features that save them time on returns and reimbursements

GTM email + push for churned shoppers announcing new time-saving features